An infographic is visual information. Infographics are widely used all over the world by companies to promote their products or create interest related to a product among consumers.
Creating infographics requires creativity and a proper outlook along with keeping tab as to how infographics is being used all over the world. The main purpose of an infographic is to simplify information and present it in such a way that people understand just by taking a look. There are several dos and don’ts one must keep in mind when creating infographics and hence it is better to hand over such a responsibility to a professional company specializing in the creation of infographics.
The first thing that should be kept in mind when creating infographics is that there must be a story in the infographic. A clear beginning, a body and a conclusion are a must and charts and tables can be included if necessary. However complicated a data is, it must be presented in a simple form because therein lies the success of infographics. The purpose is to make it easy on the eyes and understandable at the same time. And since social media is a highly dependable medium of sharing nowadays, given its large user base, infographics must be made social media friendly so that a number of people from all over the world can take a look.
Since infographic is a visual medium, one must not avail any other way of conveying information other than showing it. Showing the data visually is the best thing to do as far as infographics are concerned. Using a variety of fonts could be distracting rather than attractive because clearly it takes away the interest as well as makes it difficult for the viewer to concentrate. Finally, one must never use too many color combinations as that is strenuous on the viewer’s eyes.
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